Just imagine Finland as a place of 100 people: there would be 51 women, 11 would live in Helsinki, 3 in Lapland, 2 would be from Russia, 2 would be farmers, 1 would have a PhD, 89 would speak Finnish.

For the 101 For All project we searched for those 100 people. This cross-section of the Finnish population was based on known statistics, such as gender, age, language, income among others.

During the Spring of 2015 we travelled around Finland and visited those 100 people in their homes and ask them about their world view, what are their opinions on the topics that divide our society, what do they belief in, what are their prejudices. We wanted to hear as well the stories and life experiences that shaped their opinions and beliefs. Was it a singular childhood event, or a gradual change of opinion?

The video material collected on this journey will be made public in an art exhibition in Art Hall Helsinki in October 2015.

Statistics have a powerful influence on our opinions and policies, but the colourful pies and bars and boxes of statistical pictures doesn’t  tell us much about the real people behind the numbers. Sometimes two people fall into the same box; but have completely opposite stories. We want to uncover those stories.